Pre-order week: New dresses, new measurements, and a video!

As of today, the beta test is officially over. Thank you SO MUCH to our lovely guinea pigs -- through making your dresses and listening to your feedback, we've been able to learn a ton about how to make a cute and beautifully-fitting dress. There are still some beta testers we haven't heard feedback from -- if that's you, please do share your thoughts with us! And we still have a few dresses to get out which should make it out the door this week.

In the meantime, onward and upward to pre-orders! This week, the Kickstarter backers who chose the pre-order option have the run of the site. And we added a bunch of awesome new fabrics for you to choose from. Like the one at left!!!! You can see all the new dresses here.

We've also spent a bit of time revamping our pages on How to Order and How to Measure to make them more clear. And we made a little video to help guide you through the measuring process.

Would love to hear your thoughts on the updates. And mark your calendar, because everyone can order shifts starting next week!!