Hey there, it's Robin!

We're pleased to welcome Robin to our eco-friendly offerings! Robin is a sumptuous herringbone twill, woven from a blend of 55% hemp and 45% organic cotton. She is sturdy and drapey (and soft!), and will wear really well on every body type. We think that she has a more refined finish than Rosie, our hemp-tencel blend, making her perfect for work or weekend. We have two options for Robin. She comes in an amazing black, which is polished and professional. She also comes in a smoky steel gray-blue that's going to be as versatile as your favorite pair of jeans.

In either case, we really, really love this fabric – it's so sturdy and good. We really hope you do too.

We are officially open for business! And we're giving away a dress!

Yes, today is the day! You can finally place an order for a shift or slip of your very own! And we have lots of great new fabrics like this one, The Purple One. You can see all our new slips and shifts in the shop. We're trying to spread the word, and we're bribing you to help by giving away a shift! For real!

Here's how it will work. Tell your friends about us on Twitter, Facebook, Tumblr, Pinterest, whatever you're into, then come back here and leave a comment letting us know what you did. On Friday, Kelly and I will choose one commenter at random to receive an adorable custom-made shift at absolutely no charge.

So get to it, ladies and gents. And thanks, as always, for your kind support.

On Dress Length

Here at Wear the Shift, we offer 2 lengths: mid-thigh and just above the knee. How do you decide which to order? There are a few things to keep in mind.


Kelly and I are both tall with long legs, so we have a slight bias toward the mini length. But even for us almost 6-footers, there are circumstances where the longer length works better. So let me go through the factors that seem to be involved in length as it relates to the cuteness of the dress.


Most important is where the fabric falls on the scale between stiff and drapey.


• Structured fabrics will look cuter as minis 90% of the time, because they hold their own shape rather than draping against the skin. In these materials, the shift's stylized shape looks awesome as a mini, but can get schlumpy in knee length. (This also depends on the print of the fabric -- see below.)


• Drapey fabrics fall from the shape of your body rather than holding their own shape. So these can work in either length.


• There are fabrics that manage to be both structured and drapey -- like our Rosie dresses, or some of the mid- and heavy-weight double knit polys. I wouldn't call them stiff, but they hold a bit of shape and also fall nicely.


Your build has a lot to do with it, too.


• Apple shaped folks with legs and boobs for days, just go for the short length in a structured fabric and thank me later. (Space Mum! Aloha! Sunny Garden Twill!)


• Pear shaped folks, or anyone who wants to belt the dress, choose something described as drapey and go knee-length. (Something like Once Upon a Fairy Tale, Frequency, or Manana)  It's hard to belt a stiff fabric and you lose a bit of length.


• Folks who want a knee-length dress for other reasons, make sure you choose a nice drapey fabric.


And you have to consider the print of the fabric.


• In general, a bigger and/or wilder pattern looks cuter as a short dress. This is because if your entire body down to the knees is covered with something crazy, it can look kind of crazy! Keeping it short breaks up the pattern so it can be lovely instead of overwhelming to your figure.


• If you are a wide person and you are choosing a horizontal-feeling pattern, I recommend going with the longer length to keep the proportions balanced. I never go for knee-length except in the dress pictured above, because I didn't want the dress to seem wider than it was tall!


There is a lot that goes into deciding on your fabric, and your length, and some of it is hard to decipher through a computer. For that reason, we are going to start recommending a length for each fabric. Override our guidelines at your peril!


No, really, we just want you to have lots of information so you can get the cutest shift possible. And we're always happy to answer any questions you have about any particular fabric.


I should also mention that sometimes we don't have enough of a fabric to make it go all the way to the knee. We'll continue to do our best to include this info in the description so that you get a shift that fits and covers your legs the way you want.

Say Hi to Hempcel: Soft and Strong

We've been testing a variety of organic fabrics, and it's been a challenge to find something with the right balance of economy, environmental footprint, and overall cuteness... One of our first good finds is this Hempcel®. It's a blend of 55 percent hemp and 45 percent lyocell. It's made in China by workers who are paid a living wage and it's dyed with low-impact dyes.

Other reasons to like this fabric include:

  • Hemp is an easy-to-grow fiber that requires little processing — and it's tough as nails. If hemp was a woman, she'd be Rosie the Riveter.
  • Lyocell adds a softness and drape that's really flattering. Lyocell is made from beech trees in a closed-loop rayon process, which means the chemicals used in processing are recycled and reused, rather than discarded.

Together they make a fabric that's like your favorite pair of jeans — rugged, chic and effortless.

We have this in olive green and black. As a ginger person, the olive is my favorite — everything I own matches this dress, and I expect it to last forever.

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(My dress is really short — we only ordered a yard for initial testing...it's also one of my absolute favorites and makes any casual outfit a little bit cuter. Your dress will be proportionately longer.)